Thammasat Undergraduate Business Challenge (TUBC) 2024

Thammasat Undergraduate Business Challenge (TUBC) is an international business case competition bringing together undergraduate students from leading business schools worldwide. The competition is annually hosted in Thailand by the undergraduate students of Thammasat University's BBA international program. This year marks TUBC's 28th year of continuing success in the global business arena, where it continues to build its recognition as a highly prestigious case competition. The participating teams of TUBC are invited from leading business schools around the world based on their previous performances at TUBC and other international case competitions, as well as the global recognition of the university itself. Each year, representatives from leading business schools are invited to join the competition. The case, written based on real issues regarding a specified business, will be given to the teams to analyze. Analyses will then present their solutions to a panel of judges, and a winner will be announced. Sydney Consulting Club is gearing up to send teams to participate in this prestigious case competition, representing our institution on the global stage of business excellence. This competition catalysescatalyses growth, professional development, and cross-cultural exchange. At this international event, our team will engage in intensive case analysis, strategic planning, and persuasive presentations, competing against top students from universities worldwide. The competitions feature real-world business challenges spanning various industries, including finance, marketing, operations, and entrepreneurship. Participating in overseas case competitions offers unparalleled opportunities for our members to excel academically and professionally. They will demonstrate our university's academic and analytical prowess, showcasing their ability to tackle complex business problems and deliver innovative solutions. Moreover, through hands-on experience, our members will enhance their critical thinking, problem-solving, and presentation skills, preparing them for success in the competitive business world. Immersed in diverse cultural environments, they will gain insights into global business practices, trends, and opportunities, fostering cultural intelligence and a broader worldview. Engaging with peers, faculty, and industry professionals worldwide, our team will build valuable connections that can lead to mentorship, internship opportunities, and future career pathways.